Gary Degree's Letter

The following Business Building Strategies letter was emailed to us:

Hello to all my fellow reps. out there. 

My name is Gary C. DeGree SR, and I'm a real estate agent. 

The way I'm using the EAP is by marketing the program with my real estate listing as an incentive for the buyers. I get buyers to pay full price on my listing in return for saving them 8-15 yrs on their new mortgage. I also tell them they will save an estimated $50k -$100k or more in mtg. interest by paying full price. The sellers pay for the plan at settlement, which is ( $495.00 ) but the buyers reap the rewards. I also use the plan to offer FSBO'S * the opportunity to have a program that the average real estate firm can't offer. This makes their home more marketable to the public shopping FSBO'S. I have a 24 hour hot line setup with a prerecorded message they can call that explains about the biweekly program. (This system can also be use for telemarketing). I also recommend that Realtors should prep their buyers about the program before going to settlement. This way the agent could include the cost of the program with the funds the buyer needs to bring to settlement. Of course this is in case the sellers don't want to pay for the plan. If you're a Realtor out there you should have no problem marketing the program with these simple steps. You can also recruit reps who can go out to visit all the new sales from the MLS system.

Good luck to all & much success.

* FSBO = For Sale By Owner

Thank you, Gary, for sharing your Business Building Strategies with all of us! Since your letter was selected for publication, you have earned a 30% discount* on your next supply order!

We need your stories, too! Your fellow reps want to hear from you on subjects like:

• Real stories of real people
• Successful selling techniques
• How to build web site traffic
• Low cost prospecting ideas
• Successful advertisements
• Testimonials (from you and your clients)
• Creative use of sales tools
• Business promotion ideas
• Recruiting ideas
• Marketing ideas
• Successfully handling common objections
• Successful sales experiences
• What is working for you
• Tips to get business "in the door"
• Working successfully with mortgage and real estate professionals
• Selling the EAP with a loan refinance
• Industry and market trends

This isn’t a "contest," it’s an on-going search for interesting stories. 
We can all learn from each other’s success. 
The more you give, the more you receive.

So, please e-mail, fax, or mail in as many (typed) stories as you can. Each item selected for publication will be credited to you by name (unless you request us to just use your initials) and will earn you a 30% discount* on your next supply order!

E-mail us, fax to 210-590-6094, or mail to USMR Support Center, 5626 Randolph Blvd, Bldg #2, San Antonio, TX 78233. Thank you!

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